WITH the old red stone ramparts of
a Portuguese fort rising in the background, an Indian
family gathered tentatively at the edge of the Arabian
Sea. Intrigued by the novelty of ocean waves, two
young girls skipped back and forth, until a rogue
wave finally caught them and soaked the hems of their
saris.
Goa, a stop on the hippie trail in
the 1960's, then a winter destination for discount
charter jets filled with Europeans, still attracts
about 10 percent of the 2.5 million people who visit
India annually. But now, in a new twist for a land
long associated with sin and sand, this Rhode Island-size
state on India's southwest coast is becoming a well-behaved
family destination, attracting India's expanding middle
class.
Since 2000, the number of foreign
visitors to Goa has dropped by 7 percent, to 272,000,
while the number of "domestic" visitors
has jumped by 36 percent, to 1.3 million.
"With all the publicity they
made in India, Goa is attracting a new class of people,"
Herman Kuhne, a Swiss resident, said on a recent night
at Britto's Restaurant on Baga Beach, where he was
the lone European, surrounded by about 20 tables of
Indian families. "Last December, this road was
totally blocked with cars from other states."
Cajie Britto, owner of this seafood
landmark, said that after the European charter jets
stop coming in mid-April, Goa's hotels fill with Indians
on summer school holidays.
With many shops, inns and restaurants
closing in the off season, Goans may still harbor
the stereotype that European tourists spend more than
Indians.
"The tourism industry is slow
to realize that the future of tourism in Goa is Indian,"
said Claude Alvares, an environmentalist here. "The
British fellow counts his paise and argues over a
10-rupee bottle of water. The Indians come down from
Bombay. They don't look at the price sheets. They
just say they want this or that." Antonio Sousa,
chancellor of the Portuguese consulate, said of the
deeply discounted European charters: "For a taxi
driver in Stockholm, it's cheaper to come down here
in January than to keep the heat on at home."
The season of Northern Europe's sunburned-pink
tribe, largely British, runs from May through October.
While Europeans account for two-thirds of foreign
visitors, North Americans account for only 4 percent,
or about 10,000 a year.
The off season provides a more Indian
experience. The same beaches that were covered in
January with nearly naked Europeans are covered in
May with decorously attired Indians, often in saris,
shirts or long pants. On a recent Sunday afternoon
in Old Goa, at the 16th-century Basilica of Bom Jesus,
clouds of Hindu women in saris floated among the twisted
Bernini columns, sometimes pausing to pray before
the gilded nave or before the 450-year-old remains
of St. Francis Xavier, encased in a glass tomb.
This year, the Hyatt and the Radisson
have opened hotels in Goa, joining InterContinental
and Marriott. With 2,000 hotels, inns and bed-and-breakfasts
offering 33,000 rooms in India's smallest state, Indian
tourists will be the key for Goa's reaching its goal
of 50 percent expansion of tourism by 2006, N. Suryanarayana,
state tourism director, said in an interview.
Goa is getting some of the world's
newest tourists. Last year saw the first groups from
China and 10,000 Russians on charter flights from
Moscow.
But in the last two years, foreign
arrivals have been cut by 10 percent and air charter
by one-third by European fears of terrorism, although
no terrorist attacks have been recorded in this state,
where the population is largely Hindu or Catholic.
Just as some Europeans decided to stay home, some
Indians decided to travel domestically.
"Indians who used to travel to
Britain and Europe have also stopped traveling overseas,"
said Atul Lall, manager of Fort Aguada Beach Resort,
part of the Taj chain. Year round, Indians now account
for 60 percent of guests at this five-star resort,
up from 40 percent five years ago, he said. "Our
Indian numbers have picked up quite a bit, compensating
for the drop in foreigners."
Indians' discovery of Goa is also
a function of the mathematics of a growing middle
class. Only 20 percent of Indians may be able to afford
a vacation in Goa. But 20 percent of one billion people
is 200 million. In late May, New Delhi travel agencies
were offering three-night hotel and air packages to
Goa for as little as $360 a person.
Transportation plays a role. Naturally
isolated by mountains to the south and the east, bowl-shaped
Goa and its 60 miles of smooth beaches survived as
a little-known Portuguese enclave for 451 years. After
India "liberated" Goa from Portuguese colonial
rule in 1961, Indians were slow to discover Goa. Access
from Bombay, the nearest major city, took about 14
hours, whether by road, rail or boat. But five years
ago, the Konkan Railway came through here from Bombay,
about 375 miles to the north. Using this new, largely
coastal route, rail travel time was cut to eight hours.
In a new step, "Superexpress" service is
to start this month, cutting train travel time to
four and a half hours.
With the new domestic connections,
more and more affluent Indians are planning to retire
in Goa, which was ranked in mid-May by India Today
magazine as "India's best state" for several
indicators, including health care.